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PPC advertising can be a great way to get new customers for your small business. But what do you do when it’s not working?
Don’t worry, you have options. In this blog post, we will discuss four ways to get new customers when PPC isn’t working.
These strategies will help you reach more people and grow your business!
If you’re not seeing the results you want from your PPC campaigns, it might be time to explore other options. Social media can be a great way to connect with your target market and develop relationships that lead to sales. Here are some tips for using social media to boost your business:
Define your goals. What do you want to achieve by using social media? More website traffic? More sales? Better brand awareness? Once you know what you want to accomplish, you can develop a strategy to help you reach your goals.
Identify your target market. Who are you trying to reach with your social media campaigns? What are their needs and wants? What kind of content will they find engaging? Answering these questions will help you create content that resonates with your target audience.
Create compelling content. Whether it’s a blog post, an infographic, or a video, make sure your content is high quality and informative. If it’s not, you won’t engage your audience, and your efforts will not result in more customers and sales.
Engage with your audience. Don’t just broadcast messages – start conversations and build relationships with the people who follow you on social media. The more engaged they are, the more likely they are to become customers or clients down the road.
Creating content on social media consistently can be the hardest part, which is why many small businesses work with a marketing partner like Local SEO Search to get help with social media marketing.
Google processes over 9 billion daily searches, so if you’re not using SEO tactics to help your website rank highly on search engines, you’re missing out on a lot of potential traffic and customers.
Most of the traffic goes to the first page of results, and your website must be optimized for SEO to compete for those valuable top spots.
Not sure where to start? Here are a few tips:
Make sure your website is mobile-friendly – more and more people are using their smartphones to search the web, so if your site isn’t designed for mobile devices it’s likely you’ll be penalized in the search results.
Use high-quality, keyword-rich content to help your site rank for the right terms – focus on creating informative blog posts and landing pages that target specific keywords related to your business.
Build links to your website – both from other websites and within your own site. This helps to improve your website’s authority and can lead to better search engine rankings.
Sound challenging when you’re already running a business? It certainly can be, especially since SEO services include a dozen different strategies, and the ranking algorithm is constantly changing. That’s why it’s a good idea to hire experts like our team at Local SEO Search. We know how to position your website for the right keywords and best rankings for your market.
Your Google Business Profile is an important way to build your brand and inspire trust in your audience. This can help improve the response to your marketing and get you more customers. Here are some tips for maximizing your Google Business Profile:
First, make sure that all of your information is accurate and up-to-date. Include your business hours, contact information, website, and a brief description of what you do. You can also upload photos and videos to give potential customers a better sense of what you offer.
Next, take advantage of the review feature by encouraging happy customers to leave a positive review of your business. Google reviews can be extremely influential, so this is a great way to build trust and credibility.
Finally, stay active on your profile by regularly updating your content and responding to any customer queries or reviews. Too busy for all of this? No problem — take a look at Local SEO Search’s Google Business services.
There’s no denying that online marketing is an essential part of doing business in the modern world. However, if your PPC online marketing campaign has hit a wall, it’s time to try something different.
It’s often helpful to take your marketing offline and get in front of people in real life. One great way to do this is to participate in events in your community. For example, you could set up a booth at a local fair or sponsor a community sports team.
Not only will this give you an opportunity to meet potential customers face-to-face, but it will also help to build goodwill and create a positive association with your brand. So if your PPC campaign is struggling, don’t be afraid to take your marketing offline and get involved in your community. It could be just what you need to jumpstart your business.
PPC ads are easy for people to ignore because they aren’t interested right now. However, by taking advantage of other digital marketing strategies like SEO and social media marketing, you can attract ideal customers when they ARE looking for you.
Ready to get started? Our team of experts will help you create a stellar digital marketing plan that drives sales and grows your business. Contact Local SEO Search today!
