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Having a business website is essential if you want to build trust with your ideal customers. However, it won’t be effective if your audience can’t find it!
At the same time, you don’t have a lot of money to put toward marketing your website, because as a small or medium-sized business you are already stretched thin. Not a problem — here are four ways you can promote your website for free.
Starting a blog on your website gives your customers a reason to visit your site regularly. New information helps educate and inform while also building trust that you are a true expert in the field.
If your customers have been reading helpful articles from you on a regular basis, when they need your product or service you will be the first company that comes to mind. That means more leads and better conversion rates from your online traffic.
Blog posts give you an opportunity to engage, entertain, and build credibility with your ideal customers. You can also take blog posts and share them across the internet, which helps you build the visibility of your website. We’ll dive into those methods a bit later.
What if someone was searching for information about your product or service on Google, and your website just happened to be on the first page of results? It happens every day, and it’s an incredible way to promote your website for free.
Search engine optimization is the process of finding the keywords and phrases that your ideal audience uses when searching for your product or service. Then, you incorporate those keywords into your website — on service pages, your blog, your home page, and more.
These keywords, along with high-quality content and other rating factors, help Google know that your website is highly relevant for search terms that have those keywords. As a result, you’ll rank more highly.
Over time you can earn a first-page ranking on Google by consistently providing optimized, high-quality content that meets your visitors’ needs. That will get you a lot of traffic and new leads without spending money.
Email is a great way to get your website in front of your potential customers, as well as encourage current customers to make new purchases.
Your emails don’t have to be long or time-consuming. Simple tips that are useful, short, and sweet are a great way to keep your list engaged. For example, if you have a plumbing company, a quick tip about keeping pipes from freezing would be timely and useful.
You should mix useful content with special offers and sales messages so that your email list doesn’t become disengaged. If all you do is ask for money, you’ll quickly lose your audience. Provide value first, and offer your services afterward.
Links from your email marketing to your website are a great way to generate web traffic. For example, you might have a quick tip about the freezing pipes, but include a link to an informative blog post for additional tips and information. Or, an email about a special deal could include a link to the product or service page on your website.
Many email marketing software programs have a free option or are inexpensive, making email marketing an excellent way to promote your website.
Social media is one of the most effective ways to promote your website for free. Over 3.6 billion people worldwide use social media, and many spend over an hour a day on social media websites.
Marketing is all about being present where your target audience is, and we can promise that your target audience is on social media. All you need to do is understand what platforms your ideal customers use so you can focus your efforts on those areas.
Facebook is one of the most popular platforms in the world, and you can find almost every demographic on the platform. If your company focuses on B2B sales, make sure you promote your website and business on LinkedIn. If you have a product or service that benefits from visual presentation, such as home decor, don’t miss out on Instagram.
Finding the right platform for your audience can help you dramatically increase your website traffic and help you grow your business.
Just because you’re on a tight budget does not mean you can’t promote your website. These four free options allow you to connect with your ideal customers and engage, educate, and eventually convert them.
Whether you decide to start a blog, maximize your SEO, take advantage of email marketing, or jump on social media, you’ll be able to get the attention your business deserves online. If you can, consider combining more than one of the above strategies. You’ll get even more traffic to your website.
If you’d like help optimizing your website and growing your business online, we’re here to help. Contact us today for a free consultation!
