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If you’ve had a website for a while, you may feel confident that you can handle any small changes that need to be made. While it’s true that you may be able to take care of some things, other updates should be done by a professional; website migration is one of them. Website migration is a broad term that applies to any major changes made to the structure or design of your website. This typically includes any changes to the structure of your URL or things like changing hosting providers or content management systems (CMS).
Depending on the reason your website needs to be migrated, the process can be complex. Trying to handle it on your own may seem like a more affordable option at the moment, but it could end up costing you lots of money in the long run.
Let’s talk about some of the reasons you should hire a professional to do your website migration.
Downtime refers to any period of time where your website is inaccessible or not able to function properly. When this happens, visitors are unable to visit your site which can result in you losing out on sales or revenue from traffic. In fact, businesses in some industries can lose thousands of dollars within just a few minutes of downtime.Although downtime is a common occurrence during website migrations, a professional can help ensure that your site is not down for long. The sooner your website is back up and running, the better it is for your audience.
As mentioned earlier, it can be very tempting to want to handle everything on your own – especially when the alternative is paying someone else. However, knowing when to delegate is one of the most important elements of running a business. Devoting your time and energy to the areas of the business where you excel can ultimately make the most sense. By hiring a professional to take care of your website migration, you can use that time to do other things to grow your business.
Search engine optimization (SEO) refers to a number of techniques that help increase your website’s organic traffic by helping you rank higher in search engine results. If your website isn’t migrated properly, it could negatively impact your website’s SEO. If you’ve already invested lots of time and money into developing a strong SEO strategy, you will definitely want to make sure the migration process goes smoothly so that you don’t start to see a drop in your rankings.
An experienced professional will know the best course of action to take to ensure that your website is migrated successfully without causing any problems.
One of the biggest issues that arises when websites are migrated are that the internal links no longer go to the correct page. When Google sees that links to your website are no longer active, your rankings may see a dip. This can be a huge issue, not only from an SEO standpoint but also in terms of user experience. If people start clicking links on your website only to be met with error messages, chances are they won’t stay on your website for long.
Depending on the reason for migrating your website, you may also want to take a look at your backlink profile and make sure that all of your backlinks are still directed to the correct pages. That said, you may want to have an SEO expert double check everything after the migration.
Losing data is one of the worst and most frustrating things that can happen to a website. When you migrate your website, you always run the risk of things being lost. Depending on the nature of your website, you may have confidential data that should be protected. Losing it could cause your customers to lose trust in your business. On top of that, lost data can leave your website unable to function properly. However, a knowledgeable professional can help lower the risk of things going wrong. They will also have the expertise to handle any issues should they arise.
Website migration is a big deal and it is something that should be taken very seriously. Investing in the help of an expert can help ease your mind and allow you to be confident that everything will go as planned.
Here at Local SEO Search, we offer a variety of web design and development services including website migration. We are serious about providing high-quality results and we look forward to helping your business. Contact us today to schedule a free consultation to learn more about what we can do for your website.
