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There are lots of elements that go into making a successful website, but the layout is easily one of the biggest factors. The truth is that the majority of people who visit your website are going to judge it based on how it looks, so it’s important to have a website that looks good and functions seamlessly. With the right layout, you can be proud of the way your website represents your brand and the things it has to offer. Here are 5 things all successful website layouts should have.
When envisioning your perfect website, it can be easy to want to make sure every inch of the page is covered with words or images. In reality, however, that will likely lead to your visitors being confused and overwhelmed. As a result, white space is a must in any website layout. Not only does white space make web pages easier to digest, but it also assists visitors in moving from one section to another. It’s important to note, however, that too much white space can make a website look incomplete.
An experienced web designer will understand the importance of white space and will know exactly how to make sure it is implemented correctly in your layout.
When people visit a website, they want to be able to find what they’re looking for in a matter of seconds. This is why it’s important that your layout be intuitive and easy to navigate. Every website should have a clearly labeled menu that lists each page on the website. If your website is confusing to navigate, you can bet that visitors are going to leave and they’ll likely end up going to one of your competitors.
The phrase “content is king” has been circulating the internet for several years now, and it’s easy to see why. Content is what brings people to your website and it’s also what encourages them to stay. Plus, without content, your website would be completely empty.
Although blog posts are often the first thing that come to mind when people think of content, there are actually several types of content that could be beneficial to your website such as pictures, videos, and infographics. It’s important to note, however, that you shouldn’t just fill your website with any ol’ content. It’s important that all of your content be high quality and informative. The content on your website is your chance to let visitors know what separates you from your competitors, it’s also an opportunity for you to establish yourself as an expert within your industry.
Nearly 50% of internet users browse web pages using mobile devices. Since that number is going to increase in the coming years, any website that is not designed to function properly on mobile devices is probably going to struggle to attract traffic. Most people will exit a website immediately if they notice that it doesn’t look right on their phone or tablet. Using a responsive layout means that your website will automatically resize regardless of the kind of device a visitor is using.
Since many people are now beginning (and ending) their buyer’s journeys online, it’s essential that your website represents your brand clearly and accurately and this includes your color scheme. The colors on your website should be inline with your brand identity, and they should also be consistent throughout.
Having random colors on every page of your website can be off putting for visitors and can make your business look unprofessional. You should also keep in mind that different colors can communicate different feelings to your visitors. You also want to ensure that you don’t use any colors that make the content on your website difficult to see. The good news is that most web designers have a good idea of color theory, so they will be able to help you see which colors work best for you.
We should also mention that the font you choose on your website is just as important as your color scheme and these two things often go hand in hand.
With a clean and organized website layout, great content, and a responsive design you will find that your website will be a major key to the overall success of your business.
Your website is the first impression that a lot of people will have of your business. Let’s make sure that it’s a good one. At Local SEO Search, we have the knowledge and experience to help turn your online dreams into reality. We take pride in designing stunning websites that are also user friendly. If you’re ready to learn more about what we can do to help your business, contact us today to schedule a free consultation.
