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There are many common myths about promoting products on social media. Some people believe that their customers are not on social media, while others think that social media is simply unmeasurable. In reality, neither of these things are true.
Believing myths about promoting products on social media can hold you back from growing your business and being successful with digital marketing.
Let’s look at some of the most common myths and bust them!
This is one of the most common myths about social media marketing. The truth is, however, that almost everyone is on social media in one way or another. In fact, according to recent studies, 83% of Canadians are active on at least one social media network.
Even if your specific customer base isn’t active on social media every single day, it’s still worth having a social media presence. You can use social media to connect with potential customers who may not be active on your specific social media network. Plus, you can reach a wider audience than ever before with social media marketing.
Another common myth about social media is that it’s unmeasurable. This myth likely comes from the early days of social media, when it was difficult to track the ROI (return on investment) of social media campaigns.
However, in today’s digital age, there are many tools available to help you measure the success of your social media campaigns. In fact, social media analytics are some of the most comprehensive and accurate forms of analytics available.
How do businesses promote their products on social media? By tracking the results! You can use social media analytics to track things like page views, website traffic, leads generated, and more. You can also use them to track how your followers are interacting with your content. This information can help you to improve your social media marketing strategy.
Many business owners believe that they should ignore negative feedback on social media. This is a big mistake, as negative feedback that’s unaddressed can actually hurt your business.
Instead of ignoring negative feedback, you should handle it head-on. Address the issue publicly and apologize if necessary. Offer to resolve the issue privately, off social media. This will show your followers that you are responsive and care about your customers, while also avoiding a public argument.
Addressing negative feedback well can actually help to improve your business. When you acknowledge a concern, apologize, and offer a private resolution, other customers are more likely to trust that you have the customers’ best interests at heart.
There are dozens of social media options, and each one has millions of users. So do you need to be on all of them?
Thankfully, no! A business should focus on one or two social media platforms in order to maximize its results. Trying to manage too many platforms can be overwhelming and ineffective.
Instead, focus on the social media networks where your target audience is most active. For example, if you’re targeting young adults, you should focus on networks like Snapchat and Instagram. If you’re targeting older adults, Facebook is perfect, and for B2B LinkedIn would be an ideal choice.
Once you’ve identified the social media networks that are best for your business, create profiles and start sharing content. Make sure that your content is relevant to your target audience and that it provides value. Be sure to post regularly and interact with your followers.
Now that you have a social media page, it’s time to start flooding your audience with promotions about your products and services, right?
Not at all The purpose of social media is to connect with others, not to immediately sell products. When you connect with others on social media, you create relationships that can lead to future sales.
When you share content on social media, make sure that it is relevant to your target audience and provides value. Share content that is helpful or entertaining, and avoid selling too hard. Instead, focus on providing value and building relationships. When you do this, people will be more likely to trust you and buy from you in the future.
Don’t make the opposite mistake and refuse to EVER sell, either. You want to balance engagement and promotions on your business account.
Social media is an important part of any business’s marketing strategy. When used correctly, it can help you to reach a wider audience and connect with potential customers.
However, there are many myths about social media that can prevent businesses from getting the most out of it. Avoiding these myths is as simple as knowing the truth and acting on it.
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