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If you’re an orthodontist, you know that it takes time and precision to get the best results. The same goes for your local SEO.
You need to partner with an agency that understands your unique needs and can help you achieve your goals. In this guide, we will walk you through the best approach to local SEO so you can get started on the right foot!
When it comes to digital marketing, local SEO is one of the most powerful strategies for small businesses that serve a specific geographic area.
If you’re an orthodontist in Toronto, for example, local SEO can help you connect with the nearby customers who need your services. Patients in Toronto can’t use an orthodontist in Vancouver — they need someone near where they live and work. That’s you!
Local SEO for orthodontists involves optimizing your website and online content for the keywords and phrases that people are using to search for businesses like yours in your area. You’ll want to use keywords that include your neighbourhood, local landmarks, and other indicators of where your office is physically located.
These strategies can make it easier for customers to find you when they’re searching for businesses like yours in your area. As a result, you’ll be able to attract more new customers and grow your business.
Your Google Business Profile is one of the key tools in your local SEO tool chest. Be sure to claim your Google Business Page and fill it out completely.
Google My Business allows businesses to manage their online information and interact with customers. By claiming and verifying your business on Google My Business, you can improve your chances of showing up when local customers look for orthodontist services in your area.
Finding a high-quality marketing agency can help you save time and money in your local SEO marketing. An agency like Local SEO Search can handle your digital marketing, including the Google Business Profile, while you do what you do best — orthodontics!
If you want to do this yourself, visit google.com/business and sign in with your Google account. If you don’t have a Google account, you can create one for free. Once you’re signed in, enter your business name and address in the search bar. If your business already appears on Google, you’ll see it pop up in the search results; if not, you can add it by clicking “Add your business to Google.”
From there, follow the prompts to verify your business. You can verify your business by phone or mail. Once you’ve verified your business, take some time to fill out your profile completely, including photos, hours of operation, and product or service offerings.
By claiming and verifying your Google Business Page, you can improve the chance that potential customers find and interact with your business online – so get started today!
Google and other search engines place high importance on customer reviews when it comes to local SEO. This is because reviews provide valuable insights into the quality of a business and its services.
When potential patients are searching for a new healthcare provider, they will often read reviews to get a sense of what others have experienced. That means that a strong review profile not only improves your SEO ranking but it also helps persuade patients who find your website to give your clinic a try.
That’s why it is essential for businesses to proactively encourage customers to leave reviews. There are a few ways to do this, such as sending follow-up emails after appointments or placing prominently placed signage in the office. Additionally, businesses can offer incentives for leaving reviews, such as discounts on future services.
By building a strong customer review profile, orthodontists can showcase their high-quality services, improve their SEO ranking, and encourage potential patients to schedule their initial appointment.
Local SEO is a lot to tackle, but it’s an essential piece of any digital marketing strategy. That’s why orthodontists usually work with a marketing agency with expertise in local SEO.
You’ll want to find an agency like Local SEO Search that has produced excellent results for other small businesses and clearly understands your needs. Make sure to ask for case studies and examples of their work before making any decisions.
With the right partner, you can ensure that your local SEO efforts pay off in a big way without spending tremendous amounts of time learning the details yourself.
If you’re an orthodontist searching for ways to bring in more patients, local SEO is a great way to do it. However, you don’t want to go it alone.
By targeting potential patients in your area and improving your online presence, Local SEO Search can help get your clinic seen by more people who are looking for an orthodontist near them. We understand the importance of quality care and want to help you focus on what you do best while we take care of digital marketing for your clinic.
Contact us today to get started with local SEO!
