“SEO is not something you do anymore. It’s what happens when you do everything else right.”
Chad Pollit
You have a fantastic daycare facility that is sure to impress anyone who visits it, and you want a wider audience to discover it. However, your traditional advertising methods (such as newspaper ads and radio spots) seem ineffective.
So how can you entice parents to consider your daycare centre? Search engine optimization (SEO) is the answer!
SEO involves tailoring web pages to climb the ranks in search engine outcomes. It may seem straightforward, but achieving those top rankings involves adhering to numerous established guidelines. Search engines use complex algorithms to determine organic search rankings.
Consider how potential clients typically find daycare services. They might search for terms such as “daycare near me” or “child care in Markham.” These terms, known as keywords, are essential. Without incorporating these keywords on your site, Google won’t be able to locate your business or feature your daycare in the search results for these queries.
By focusing on effective daycare SEO strategies, you can significantly enhance your marketing efforts. This improvement is evident even when you combine SEO with paid advertising and other promotional activities.
Marketing expert and entrepreneur Joe Pulizzi once advised that before producing any more “great content,” plan its marketing strategy.
Creating content that is both high-quality and engaging is crucial for optimizing your website for search engines. Such content not only grabs but also keeps your audience’s attention, leading to more site visits. A survey from August 2019 involving 1,584 SEO experts showed that Google’s algorithm prioritizes content relevance when ranking pages. This underscores the need to craft content that matches user intent and provides valuable insights, significantly boosting a page’s visibility in search results.
Adding visual elements like images, videos, and infographics can improve the overall user experience. For example, a blog post that offers practical tips or a detailed guide on a particular topic can establish your brand as a thought leader.
SEO-focused content meets potential customers where they are, drawing them into interaction with your brand. Google favors sites that deliver content answering relevant questions, thus enhancing your rankings when you consistently publish content that is both relevant and well-optimized.
However, producing a steady flow of quality SEO content can present several challenges.
“SEO is a marathon, not a sprint.”
Neil Patel
At Local SEO Search, we design SEO strategies that get the right kind of visitors ready to become your best clients.
The SEO strategy and content you get as part of your monthly service package is:
Our team of SEO experts create online marketing that drives long-term growth — and it’s all included when you work with Local SEO Search.
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goalpost.”
– Stoney deGeyter
That’s why we do a deep-dive into your child care centre first. Before creating the SEO strategy that will get your business discovered online, we:
Find out how Local SEO Search can grow your business with content when you book a call with owner and SEO expert, John Vuong.
Your daycare centre’s internet marketing and content go hand-in-hand, and that’s why you get both with Local SEO Search.
Your strategy is planned and executed entirely in-house, with oversight from your dedicated account manager. It’s an integral part of the SEO we use to drive more growth for your business.
SEO Strategies
During your onboarding process, we create a specific SEO content strategy for your centre. Our creative team works with our search experts to develop a unique plan, in consultation with you. You’ll be surprised at the unique ideas we can come up with to drive perfect clients to your child care website!
Content Creation
Most businesses need consistent blog posts to keep their site fresh. You likely also need more core website pages detailing specific offers and driving traffic to your centre. As part of your SEO, you’ll get both. Our content development includes research, writing and editing.
Publishing
Finally, you can be hands-off with your SEO confidently. That’s because we take on the task of publishing content to your site and your social channels. Everything is triple-checked before it goes live and laid out beautifully by our web team.
Blogger Outreach and White Hat Link Building Services
Sometimes your website needs a boost to start ranking on Google. Search engines look for websites with links from other sites, but getting those incoming links can be time-consuming. We offer a blogger outreach service to create guest posts and get links that will drive more of the right traffic.
SEO Monitoring
A successful SEO strategy is sustained by measurement of key metrics. We keep track of what’s working on your website so we can keep optimizing. You’ll also have our team monitoring your competitors’ SEO so you can stay a step ahead of others as well.
Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.
Full-service, custom daycare centre SEO packages start at $1,000/month. We create each SEO strategy based on your unique needs. Pricing varies based on location, competitiveness and number of high-potential keywords.
There are no surprise extras with us at Local SEO Search. Everything you need to be found naturally online by your ideal clients is included.
SEO and a high-quality website will delight your clients, drive more high-quality leads, and represent your centre online in a way that makes you feel proud. Getting that formula right can’t be left to chance.
You need a team that has the full breadth of expertise: content, SEO, and business growth. That’s what we offer at Local SEO Search.
Your SEO marketing will be led by our in-house Content Manager and a team of skilled SEO experts. Every element will be optimized for Google results — not just to get found, but to get found by the right leads who are ready to buy.
And because we’ve worked with over 10,000 businesses throughout Canada, we bring a depth of insight other content companies can’t. Local business is our expertise. We know what your clients look for and what SEO stands out from the crowd.
When you fill out the form to book a call, you’ll get a no-obligation, free consultation.
If you’re ready to grow with a focused SEO strategy, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what many agencies charge for in the first month.
When you have a clear understanding you can finally start using online marketing strategies that grow your business even if you don’t traditionally advertise at all.
Fill out the form and we’ll book your call with owner, John Vuong.