Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources?Read More
It’s commonly said that you get what you pay for, but that doesn’t mean that the person charging the highest price is actually doing great work.Read More
As a business owner, you know that it is important to be visible online. You may have heard of SEO, and you may even be doing some basic SEO tactics to improve your website's visibility.Read More
There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them.Read More
If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry.Read More
It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites.Read More
Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website.Read More
Do you feel like promoting your business for free is impossible? Given how many opportunities you have to pay people to do your marketing, it might seem that way. But the truth is that a frugal small business owner has a lot of opportunities to take advantage of free marketing.Read More
Digital marketing is a powerful tool that can be used to market your products, services, or organization. It is the use of different digital platforms such as social media and websites to promote your business and brand.Read More
