Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan.Read More
Now that web sites have become more common, it’s easy for people to think that web design is something that anyone can do. While there are lots of tools that have helped streamline the web design process, the truth is that designing a high-quality website still requires a certain skill level that not everyone has.Read More
Did you know that the number of people who begin their buyers’ journey online has been increasing every year? Realistically, that number is only going to continue to grow in the years to come. As a result, it’s now more important than ever for your business to have a website that accurately represents your brand...Read More
Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.Read More
Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point...Read More
If you’ve been thinking of having a website designed for your business, the good news is that you’re headed in the right direction. However, you’ve also probably been wondering, how much should a web designer charge?Read More
A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for.Read More
Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money.Read More
In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.” It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important.Read More
When most people think of web design, looks and functionality are two of the first things that come to mind. What many people don’t realize, however, is that web design actually goes far beyond that. The truth is that web design can actually play a role in how your website ranks in search engines. While...Read More