It is now evident that any suspected trail of unnatural outbound linking on your website will earn you a penalty from Google. It was reported a few weeks ago that Google would start to issue a number of penalties to websites with unnatural or artificial outbound links and we have now observed through industry news...Read More

Google has been firing off warning shots. They give offenders notice, and those offenders who deign to ignore their warning will face harsh rebuke in no time flat. Just a few weeks ago Google sent out warnings to a host of webmasters regarding bloggers fai lure to disclose free product reviews, and the accompanying no...Read More

Local SEO is a common strategy that is often used to drive business via online searches. Compared to standard SEO, you can use local SEO to stack the odds in your favor by increasing the chances of getting the right audience. A smart Local SEO strategy can be executed by targeting combination keywords and the...Read More

There were some big changes in 2015 with the roll out of a Google update nicknamed “Mobilegeddon” by the SEO community. This update made it clear that Google places a high priority on mobile-friendly content, to the extent that they were willing to upgrade the ranking of these sites versus other sites.Read More

Just as there are new and exciting trends each year for fashion and cars etc., you should think of refreshing your marketing strategy in the same manner in order to remain relevant. Revamping your campaign to include modern appeal doesn't have to be difficult.Read More

Both PPC and SEO are important tools to use for any company which is serious in getting first place presence online in front of the competition. Both options are able to track and hopefully keep your target audience interested enough to find out who you are and what you sell.Read More

For many years, website designers have concentrated on linking to high domain authority sites feeling that measures the strength of a website over time. Those websites with the best domain authority scores include Facebook, CNN and Google.Read More

Do you have an active online marketing campaign for your business? How do you feel the campaign is going? Are you getting the results you want? If you don’t have a campaign, or if the one you are running is not yielding returns as per your expectations, rest assured that you are not alone.Read More

Google Penguin 4.0 is a major update to the software add-in that launched in 2012. The objective of the program remains the same, to catch the sites the search engine determines to be spamming its results pages and falsifying results through link networks.Read More

How strong is your 2016 digital marketing strategy? Do you have a solid plan that will get your website moving up the search engines? These are the questions that you should ask as you continue to build and grow your online presence.Read More