Before the advent of Google, advertisements were quite simple. The Yellow Pages Directory is among a handful of advertising media channels used by entrepreneurs to promote their businesses to potential customers. It’s basically a printed telephone directory with two components: the yellow pages (business category driven) and white pages (alphabetical list of business names), along...Read More
You probably have seen a plethora of TV advertisements for various products and services. For many years, television had complete dominance and reach over the marketing landscape. The objectives of advertising your business on TV include:Read More
In any business, the effectiveness of the sales department is pivotal for a company’s success. To generate income and revenue for your business, sales representatives engage potential customers throughout a transaction. Prospects learn more about a business and how purchasing your products and/or services can be beneficial to them.Read More
Radio is a traditional medium used to advertise new products and services, enhance brand recognition, and attract more customers. Radio is a part of our everyday lives, and is often played during daily commutes or in the background at work.Read More
Many companies understand the numerous benefits of Search Engine Optimization (SEO) and investing in online marketing. SEO creates an effective platform for business promotion and gets higher ranking for company websites among major search engines (e.g. Google, Yahoo, and Bing). High ranking attracts potential customers and boosts conversion rates.Read More
Local SEO Search Inc. responds to the needs of Toronto and GTA children through our annual back-to-school backpack campaign. We provide deserving students with backpacks filled with supplies to equip them for the school year.Read More
Newspapers have been around for over 300 years. Up until the past decade, they were the go-to means of getting the daily news, keeping informed, and learning about community events. Readership was vast. Delivered automatically to homes or sold at newsstands on almost every street corner, papers were accessible and necessary tools.Read More
Many businesses use trade show exhibitions as a marketing tool to promote brand awareness, generate new leads, or launch a new product or service to targeted customers. As an entrepreneur, consider the purpose of your exhibit before investing in that marketing strategy:Read More
A stand-alone billboard is a traditional marketing medium used to get your business message to potential consumers. Roadside signage traditionally helped promote goods and services or launched a new national product. These billboards were an effective tool for building brand awareness and sharing a business message to a target audience.Read More
The advent of social media sites altered the online world. After its humble start in 2006, Facebook became a worldwide phenomenon, gaining enough prominence and popularity to be accepted as an effective marketing medium. It has the potential to increase brand awareness and customer engagement.Read More
