Customer reviews are one factor that hugely affects your company’s reputation both online and offline. Users trust your business more when they read positive reviews. After reading less than ten reviews, 90% of users form an opinion about your business. If they only see negative reviews, they form a bad impression about your business.Read More

Digital marketing trends change annually. Ever-changing consumer behaviour is one reason why marketing trends transform each year. Customers have changing needs and wants; daily activities alter. If you have a website, it’s essential to keep up with changing trends to stay on top of your game.Read More

Google continually changes the rules on website designers and business owners. Last January, the company started incentivizing mobile device app (application) creators to get rankings in Google search results. These apps don’t need to be tied to an actual website.Read More

There is so much content throughout the Internet. Business owners -- both new and old -- may wonder: how does Google sort it all? If you know the basics of website SEO, you want to be relevant and organic and an authority for your industry.Read More

Some business owners think that local citations are only for businesses with a physical location. Most of them do not realize that even if they’re solely an os, they can still invest in local citations and take advantage of their benefits. You may think that making these efforts is unnecessary and irrelevant to an online...Read More

You may spend a lot of time thinking about the text and content of your marketing emails. But if you don’t make them attractive with a catchy subject line or the first few lines of your message seem boring, subscribers may not open your message at all.Read More

Brand consistency builds trust. Consistency comforts people and makes them happy; we don’t like unexpected surprises. Think about a company like Starbucks. We go there and we know what to expect. By modeling your business strategy in a similar way, you can build your customer base – especially if you use the assets you already...Read More

The most popular holiday season of the year comes in December, which, before you know it, will be right round the corner. E-commerce businesses need to take immediate action and increase their conversion rate to guarantee success. Most holiday shoppers begin searching for products and services to make purchases in early fall, before Thanksgiving.Read More

Mother Nature gives us four seasons. Brick-and-mortar grocery stores notice the variations in seasonal products, and improve sales by using different colour schemes and marketing campaigns. Even if you don’t deal in produce, are you missing a prime opportunity by failing to include seasonal SEO in your marketing strategy?Read More

One of the best things you can do for your website is to make it mobile friendly. In this day and age more people are viewing websites on their mobile devices than they are on their computers. In fact, most people who own a mobile device will use it to search the internet even if...Read More