Blog

If you work in the real estate industry, you know exactly how competitive it can be. The good news is that having a professional website can be one of the best ways to help you stand out. With 93% of people starting their home search on the internet, having a website has officially become a necessity. If you’re able to build a strong online presence, you’ll likely see an increase in sales. Having a website is also a great way to boost your reputation and let sellers, renters, and prospective home buyers know that you’re the perfect person to do...Read More

Placing ads is a common way to try to spread the word about your small business. However, it can be hard to know if you’re getting a good return on your investment. After all, how do you know if someone calls you due to an ad or for another reason?Read More

Knowing you need a partner to help you with your marketing online is the easy part. Finding the right partner is much tougher. You need someone that really understands your business, your goals, and what a smaller company needs when it comes to digital marketing.Read More

How do you get the word out about your business? Many owners immediately answer, “Advertising.” Some say marketing, but often they are referring to advertising. Business owners have spent decades reaching new customers by advertising on the radio, television, using billboards, and even putting ads online. The mindset is that if you want someone to know something, you need to interrupt them and tell them!Read More

Working with a marketing agency is a significant investment for most small businesses. It’s not that you don’t understand you need to invest in your marketing — it’s that you want to be sure you get a great return on your investment.Read More

Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position to find a company that can get the job done and build a long lasting relationship for help on future projects.Read More

Small businesses have fewer resources than large companies, which means they can’t pursue all of the marketing strategies available to them — instead, they have to focus their resources on just a few options.Read More

What is it about marketing that makes people more likely to buy from one company vs. another? Understanding the psychology behind marketing and advertising can help you better understand your target market and make the right decisions about what marketing strategies to pursue.Read More

As a business owner, you’re probably aware of the fact that having a website that stands out can be great for your brand. However, if you’ve equated standing out to having a convoluted design, you might want to think again. Although it can be tempting to want a website that is full of all kinds of bells and whistles, sometimes less really is more. In fact, research shows that simple websites actually tend to perform better.Read More