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Once upon a time, newspaper advertising provided exposure and leads for a local business. It was expensive if your target market was a regional and/or national area, but the effort could bring new clients and customers to your doorstep. Today, the response rate to print ads is lower than that of other advertising methods. Digital marketing and SEO (search engine optimization) are the wave of the future.Read More

The Direct mail advertising is one of the most traditional forms of advertising. Various marketing materials, including brochures, catalogs, postcards, newsletters, and flyers were used for decades. These approaches used to have some success and a relatively good return on investment (ROI). Direct mail promised low initial capital, high distribution, and strong returns.Read More

Advertising can be an expensive marketing medium for any small business. It is also challenging to create a memorable print/radio/television ad, especially if you have a limited budget. It’s important to select marketing options with high ROI (return on investment) for your business.Read More

Google places great importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in search results.  According to Google's Search Quality Evaluator Guidelines, various factors are considered. The acronym for three top qualities is “E-A-T.”Read More

Search engine optimization (SEO) is a viable online marketing strategy that can bring more organic leads and customers to your business. Studies show that SEO provides a strong ROI (return on investment) than old marketing techniques (like newspaper and television ads).Read More

Every service-based company wants to find ways to attract clients without overspending marketing dollars. Digital marketing and using Internet tools are the wave of the future to build your brand, get more clients, and increase profits.Read More

In the past, many businesses used direct mail to get their message out and offer promotions to their customers. Some still do. Direct mail is usually inserted into a local community newspaper and/or envelopes delivered to a customer’s home. Its main purpose is to alert customers to company discounts and promotions and encourage the purchase of their goods or services.Read More

Before the advent of Google, advertisements were quite simple. The Yellow Pages Directory is among a handful of advertising media channels used by entrepreneurs to promote their businesses to potential customers. It’s basically a printed telephone directory with two components: the yellow pages (business category driven) and white pages (alphabetical list of business names), along with their phone numbers and addresses.Read More

You probably have seen a plethora of TV advertisements for various products and services. For many years, television had complete dominance and reach over the marketing landscape. The objectives of advertising your business on TV include:Read More