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It’s pretty common knowledge that search engine optimization (SEO) can dramatically improve your site and its rankings on search engine results. Since this field is constantly changing, errors and technical issues can crop up. However, most website owners tend to focus on bigger issues without knowing that there are smaller aspects that are important to fix first.Read More

Before beginning work on an SEO campaign, first determine the current status of your website. This means checking which aspects your website performs well and where it needs improvement. You should not implement an SEO campaign just because it is what other marketers are doing. Just like your business goals, websites have different needs and require specific strategies to meet those needs.Read More

Some of us who understand SEO (even a little bit) and how we get the results and citations we want. We might have seen additional success by following Instagram accounts, creating Facebook posts, and writing new blogs. We’ve gotten results from these efforts, so we keep doing them.Read More

Plenty of companies in your industry offer similar products and/or services; it can be difficult to stand out from competition. If you want to get ahead, impress your customers. Look for creative ways to engage with them, like “customer engagement.”Read More

As a wise business owner, you know that the internet is a great medium to promote your business. Since most people around the world have access to the internet, you can easily connect with potential clients and widen your reach on a global level. When you know the right methods to promote your business, online success can be achieved.Read More

More and more people love watching online videos. If you use video as a way to promote your business, people in your community you’ve never met could turn into potential customers. It’s reported that 64% of people are more likely to purchase a product after watching a video about it. With that in mind, creating videos that promote or share information about your brand is something every business ought to do.Read More

Customer reviews are one factor that hugely affects your company’s reputation both online and offline. Users trust your business more when they read positive reviews. After reading less than ten reviews, 90% of users form an opinion about your business. If they only see negative reviews, they form a bad impression about your business.Read More

Digital marketing trends change annually. Ever-changing consumer behaviour is one reason why marketing trends transform each year. Customers have changing needs and wants; daily activities alter. If you have a website, it’s essential to keep up with changing trends to stay on top of your game.Read More

Google continually changes the rules on website designers and business owners. Last January, the company started incentivizing mobile device app (application) creators to get rankings in Google search results. These apps don’t need to be tied to an actual website.Read More