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For most business, including dental and medical practices, online marketing gives the best return on investment (ROI). Now that cell phone searches far exceed computer searches, to have your business search engine optimized (SEO) for both is a wise decision.Read More

It is now evident that any suspected trail of unnatural outbound linking on your website will earn you a penalty from Google. It was reported a few weeks ago that Google would start to issue a number of penalties to websites with unnatural or artificial outbound links and we have now observed through industry news sites that this does seem to be the case and companies are reporting and sharing screenshots of the penalty information they have received from Google.Read More

Google has been firing off warning shots. They give offenders notice, and those offenders who deign to ignore their warning will face harsh rebuke in no time flat. Just a few weeks ago Google sent out warnings to a host of webmasters regarding bloggers fai lure to disclose free product reviews, and the accompanying no follow links in their posts.Read More

Local SEO is a common strategy that is often used to drive business via online searches. Compared to standard SEO, you can use local SEO to stack the odds in your favor by increasing the chances of getting the right audience. A smart Local SEO strategy can be executed by targeting combination keywords and the names of cities or towns.Read More

There were some big changes in 2015 with the roll out of a Google update nicknamed “Mobilegeddon” by the SEO community. This update made it clear that Google places a high priority on mobile-friendly content, to the extent that they were willing to upgrade the ranking of these sites versus other sites.Read More

Just as there are new and exciting trends each year for fashion and cars etc., you should think of refreshing your marketing strategy in the same manner in order to remain relevant. Revamping your campaign to include modern appeal doesn't have to be difficult.Read More

Both PPC and SEO are important tools to use for any company which is serious in getting first place presence online in front of the competition. Both options are able to track and hopefully keep your target audience interested enough to find out who you are and what you sell.Read More

For many years, website designers have concentrated on linking to high domain authority sites feeling that measures the strength of a website over time. Those websites with the best domain authority scores include Facebook, CNN and Google.Read More

The way that people are using the Internet is changing as people are using their mobile phones more to access the Internet, using voice searches more, and using Windows 10. As the dust clears from these recent changes, businesses need to reconsider their search advertising techniques.Read More