As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment.Read More

Web design is a term that many people are familiar with, but lots of those people don’t actually have a strong understanding of what web design really entails. Having a good understanding of what to expect from web design can be invaluable to your business because it allows you to be more informed when hiring...Read More

It’s not uncommon for small business owners to be frustrated with their marketing. Because marketing is focused on creating leads and sales is focused on turning leads into customers, leaders often overvalue sales and ignore marketing.Read More

If you’re like most people, you’ve heard the term “website developer” but you may not know exactly what the job entails. After all, terms like web designer and web developer are often used interchangeably, but the reality is that both of these roles have very different functions. Although you may think it’s unnecessary for you...Read More

If you’ve been in business for a while, then you probably remember the days when companies could get by without having a website. Those days, however, have become a thing of the past. Having a website is now critical for success in most industries and that probably isn’t going to change.Read More

If your business has plateaued, it can be frustrating to figure out how to get things growing again. Do you need to adjust prices? Figure out a new promotion? Add new services or products?Read More

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan.Read More

Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.Read More

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point...Read More

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.” It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important.Read More