How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox.Read More

Do you know how to protect your reputation online? Although the Internet has been around for quite a while, it’s still a bit of a Wild West. People can say – and post – almost anything. Unfortunately, a lot of the audience will believe headlines and soundbites, without checking out the real truth of the...Read More

Content continues to be king, but the term “content” has expanded to include a lot of media that many small businesses don’t think about. Today, you’re not just writing blog posts. You’re also interacting on social media, creating and sharing videos, making infographics, writing white papers and research reports, and more.Read More

As a small business, COVID-19 probably has you on your heels. It’s a shock to everyone, and having most of Canada shutting down non-essential businesses means that you’re probably losing customers. Well, you’re losing customers in the physical storefronts. The truth is, you may be growing if you look at your online sales.Read More

How do you rank highly on Google? It’s a million-dollar question – literally – because ranking on the first page of Google means getting access to at least 75% of clicks. Being on page 2 or below is the same as not being found at all, in most cases.Read More

Many people think they understand SEO — but do you really? Unless you’re a professional, you probably don’t know SEO as well as you think. In fact, you might be stuck believing in common SEO myths that are no longer true or were never true at all.Read More

There’s no doubt that video marketing is one of the most important ways to reach your audience today. Not only is it a great way to get attention, but videos also boast excellent engagement and conversion abilities as well.Read More

As we go into a new year, most people are resetting their goals, retargeting their business, and creating marketing plans. Good companies are making sure they learn from the mistakes of the past and don’t repeat them. However, the very best aren’t just learning from their own mistakes, they’re avoiding mistakes others have made as...Read More

One of the many challenges of a business owner is growing his business. While there are many ways to promote and market your business to ideal customers, networking is one of the most effective strategies you can use without burning a hole in your pocket.Read More

There are many reasons why people want to become a business owner. It could be for personal satisfaction, financial autonomy, or creative independence. The list might go on, but at the core, it all comes down to freedom.Read More