As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and...Read More

“Are you in marketing or sales?” That is a common question in larger companies, but it can be confusing for a small business. After all, both marketing and sales promote your products and services to your ideal customers.Read More

Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.Read More

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point...Read More

A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for.Read More

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money.Read More

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.” It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important.Read More

As a business owner, you know that without one thing, you’ll definitely fail. That one thing is sales. If no one buys your product or service, there is no business. That’s why it’s essential to have a proper marketing plan along with your overall business plan. Your marketing plan describes your ideal market and how...Read More

The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good.Read More

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.Read More