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You’ve spent years perfecting your craft as an orthodontist. You’ve invested time and money into making sure you have the best education, the best experience, and the best team to support you. So why isn’t your orthodontic practice getting the patients it deserves? The answer might be your orthodontist SEO.
Search Engine Optimization, or “SEO” for short, is vital for orthodontic practices that want to attract new patients. By optimizing your website for search engines, you can ensure that when people in your community are searching for an orthodontist, your practice comes up first.
If potential patients in your area search for “orthodontists near me,” you want your website to be the first thing they see. And lucky for you, we’re here to help! Keep reading to learn about three key components of effective orthodontist SEO.
Keyword research is essential for any type of SEO, and it’s especially important for orthodontists who want to rank highly in search results.
When choosing keywords, think like a patient—what words would someone use when searching for an orthodontist? Some common examples include “orthodontics near me” or “do I need braces?”
You’ll be able to identify the keywords and phrases that people in your community are searching for when they’re looking for an orthodontist. Once you’ve identified your target keywords, be sure to integrate them into your website content in a natural way.
In addition to using them in your page titles and meta descriptions, try to work them into your header tags, image alt text, and body copy. By optimizing your website for target keywords, you’ll be able to attract more patients who are actively searching for orthodontic services.
A few strategically placed keywords can make a big difference in how often potential patients find your website!
One of the most important aspects of effective orthodontist SEO is strong content. Your website’s content should be engaging, informative, and keyword-rich. But what does that mean, exactly?
Your content should be engaging, which means it should be interesting and easy to read. Include headings and short paragraphs to make your content easier on the eyes. Break up large chunks of text with images, infographics, or videos. And whatever you do, don’t bore your readers! Write in a friendly, casual tone to keep people interested in what you have to say.
Your content should also be informative. This means including everything potential patients might want to know about your orthodontic practice. What services do you offer? How much do they cost? Are there any promotions or discounts currently available? Answer these questions and more on your website so that patients can make informed decisions about their orthodontic treatment options.
Finally, your content should be keyword-rich. This means including the relevant keywords you found earlier throughout your website text so that search engines can easily index your site and rank it higher in search results.
Local SEO is all about optimizing your website and online presence to appear higher in search results when people in your area are searching for orthodontic services.
One of the most important local SEO strategies includes using location-specific keywords that include your city, neighbourhood, or a local landmark. That helps Google understand that you’re highly relevant for that area, and more searchers near you will see your website.
You also want to claim your Google Business Profile and fill it out completely. Ask every patient to leave you a review on your Google Profile. A complete profile and strong positive reviews will help build the confidence of potential patients and help you rank better on Google.
Local SEO can help ensure that your practice appears at the top of search results when potential patients in your area are looking for an orthodontist. This can lead to more appointments and more satisfied patients.
Sound like a lot to keep up with? Consider working with an experienced marketing agency like Local SEO Search. We understand your needs and can help maximize your marketing efforts.
You might be thinking—if I want potential patients to find my website through a Google search, why would I promote my site offline? While online promotion is important, offline promotion efforts can supplement your existing digital marketing strategy and help you reach even more patients!
There are a few different offline promotion strategies you can use to get started:
By promoting your website both online and offline, you’ll reach more potential patients than ever before!
If you’re an orthodontist looking for ways to improve your online presence, SEO is the answer. Positioning your business well on search engines will help you attract more patients and grow your practice.
Contact Local SEO Search today to get started! We have years of experience helping businesses just like yours achieve success with orthodontist SEO.
