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As a business owner, it may be easy to think that all websites are the same but that isn’t the cast. Sure, all websites function similarly, but when it comes to design there are different techniques that work best for different industries. Those in the dental field will want to ensure that their website is structured in a way that will provide the best experience for current patients, future patients, and other visitors.
In this article, we’ll help you understand some of the things you can do to make sure that your dental website is as successful as it can be. Let’s get into some helpful tips that dental websites should follow.
One one hand, the purpose of your dental website is to provide a home for your business on the internet. On the other hand, the main goal of your website is to convert visitors into patients. Including calls to action (CTAs) throughout your website can help you do this. As the name suggests, a call to action is something that prompts a user to take some sort of action. Usually, this action involves making some sort of purchase. For example, as a dentist, your website should include CTAs that direct visitors to a page where they can make an appointment.
Your website is the perfect place for you to highlight important information about your staff. In essence, this is a great place for you to brag about your staff’s credentials and accomplishments. Additionally, having a section with bios gives visitors a chance to learn more about the people who work at the practice and get a better idea of whether or not your practice is a good fit for their needs. However, it’s also important to keep this section updated.
As employees come and go or earn new accolades, you’ll definitely want to make sure that you keep that information updated on the website. If people visit your website and notice that things are out of date, it might result in them losing trust in your practice.
Did you know that more than 90% of people read online reviews before deciding to spend money with a business? That number will probably be even higher within the next few years. Even with all of the technological advances we’ve seen over the last several years, word of mouth continues to be one of the most powerful marketing tools. Having patient testimonials on your website can be a great way to highlight your success and make people more confident in your practice. On the flip side, not having reviews can make your dental practice look a little suspicious. People will naturally assume that your services were not good enough to inspire people to take the time to leave a review.
Not only do you want to include testimonials on your website, but you want to make sure they’re easily accessible. The reality is that most visitors aren’t going to spend a lot of time clicking through your website, so everything you want to highlight should be on your homepage. Keep in mind that it’s important to encourage your patients to leave reviews so that you can regularly update this section with current testimonials.
On top of attracting new patients, your website should also benefit your existing patients. Having a patient portal that allows patients to access important information is always a helpful feature. However, even if you’re unable to implement a fully functional portal, you can still include things like important documents and other information that patients will find useful.
One of the biggest mistakes that many dental websites make is that they don’t include specific information on their services. When new visitors come to your website that is the primary thing they’re looking for. If your website doesn’t have a section that lists and describes your services, people will likely leave and go to one of your competitors. Although it’s true that pricing information can be complicated due to insurance, it’s important to be as thorough as possible.
These days, the key to a successful practice doesn’t just include what happens in the office. With a professional and user friendly website, your business can continue to grow even after hours. Ultimately, there are several factors that go into dental website design, but the five things we discussed are crucial for success.
Here at Local SEO Search, we look forward to helping businesses like yours establish a strong online presence that puts them on the path for growth and success. If you’re ready to take your website to the next level, contact us today to schedule a free consultation so you can learn more about our services.
