A good hosting platform is a must when it comes to designing a great website. The abilities and limitations of the host you choose strongly dictates how you build a website and what you’ll eventually turn over to your client. Even after the job’s done, the client’s experience with the platform, whether positive or negative, serves as a reminder of you and your work. It’s important to choose the right hosting platform to ensure high quality in your work and high customer satisfaction.
For many, Squarespace is a typical answer to the question of which platform to use for web design. If you’ve ever asked yourself if web designers do use Squarespace, the answer is typically yes. Not only is it a simple, intuitive tool for your work, but there are a number of other factors that make Squarespace a great option for web design, including:
1. Widespread recognition
There is a reason why everyone has heard of high-quality tools and services. Word of the most popular and trusted tools and services always gets around, making it easier for people to find and use those tools themselves. Squarespace is no exception. One factor clients look for in a web designer is familiarity with Squarespace. Many of those clients often namedrop Squarespace explicitly, so knowing how to use it can make a world of difference when it comes to securing clients. Indeed, it’s common for many clients to specifically Google “Squarespace website designer” and locate designers who can provide Squarespace-based sites.
That ease of location on Google and other search engines is another factor in picking Squarespace over other platforms. Using a lesser-known platform runs the risk of losing that searchability and therefore losing business to other designers who do use a platform potential clients are already familiar with.
2. No coding required
Squarespace boasts powerful features like Fluid Engine and built-in responsive design to expand what a user can do without extensive coding knowledge. Fluid Engine enables quick content creation and dynamic layout adjustments, while responsive designs eliminate the need for additional coding deliver on user-friendliness and dynamic visuals.
Squarespace also supports custom code for users who prefer to use that instead. Further, Squarespace is also compatible with most extensions, in case of clients who insist on including particular third-party plugins.
3. SEO-friendliness
As a website designer, SEO is a must for ensuring your site shows up on relevant search results. Squarespace boasts a number of built-in capabilities for optimizing your websites, including customizable metadata and sitemaps. It also includes advanced analytics to track web performance to allow you to make data-driven decisions for improving your site.
Thanks to Squarespace’s toolbox of advanced SEO tools, it’s much easier to make your site Google-friendly automatically. With that taken care of, you can focus more of your efforts on creating a stunning, simple, and user-friendly website for your clients.
4. Helpful, round-the-clock customer support
Building websites can be a complicated task, no matter how skilled you are at the job. When complications emerge, it’s often helpful to have stellar customer service on hand to assist with the unexpected. Squarespace also boasts 24/7 customer service, enabling you and your clients to troubleshoot any issues at any time. Squarespace’s customer support is known for their fast response times and extensive experience with their platform, allowing them to assist with any problems that may arise in the course of using your website. With the help of these support channels, you and your clients can keep delays and missed deadlines to a minimum.
For most web designers, it pays to have a trustworthy platform for designing quality websites for your clients. Squarespace is one of the most reliable options available, offering a wide suite of tools to help build your sites and cement your business as a reliable web design firm. With Squarespace’s help, building quality websites that get noticed by Google and grab visitors’ attention can be easier than ever.
