As a web designer, it always pays to have the right tools available to help you do your job. Website design is a complex process that can involve many different tools and software to get the job done, including Wix. For many, the question is do web designers use Wix or other tools for their work, and the answer is typically yes. Wix and other tools like it are a convenient method of web design and are readily available for web designers to make those quality websites your clients are looking for.
What Is Wix?
In a nutshell, Wix is a professional website platform used by businesses large and small, along with non-profits, organizations, and individuals to design their own websites. Wix is an excellent choice for professional web designers primarily for how user-friendly a platform it is. Wix is particularly easy to use for novice web designers or users uncomfortable with technology, which is a major factor in choosing Wix over the competition. Wix also boasts a drag-and-drop interface, allowing you to easily add, subtract, or edit different elements of your web pages as desired. Alternatively, you can also elect to use Wix’s artificial intelligence design tool. By answering the guide questions, the site can easily determine which styles, images, headlines, and layouts best fit your brand and design the website accordingly. Not only is it a convenient way to design your site, it’s also a way to get a simple site up and running on a modest budget.
What Else Does Wix Bring to the Table?
Aside from the ease and intuitiveness of using Wix, the platform also boasts other features that make it an attractive choice for many professional web designers. Some of those include:
1. Variety of Templates
One element that can ease website design is having templates on hand. If you’re looking for a quick, out-of-the-box design, Wix does offer a wide range of pre-made templates. While some users might prefer a fully customized website, Wix’s templates are simple, but well-designed and generally avoid generic designs. Simple designs are often excellent for business sites, and these templates are an easy way to create a minimalist but effective aesthetic for your site. There are also a range of different categories to ensure you find a design that works for your brand. Wix’s catalogue includes a wide range of choices to choose from, including fashion, jewellery, and automotive. With all the choices available, you can easily find a template that will resonate with your target customers.
2. Ease of Customization
While you can build your website according to a template, Wix does also offer customization options to modify your site according to your preferences. You still have the option of modifying different elements of your site, including images, text and layouts. As a further bonus, in case you need additional functionalities not included in the template, you can turn to the Wix App Market to introduce new features to customize your site. These additional features include forms, bookings, SEO and chat features.
3. SEO Support
There’s more to a successful site than a brilliant eye-catching design. You’ll also need to find ways to promote your site and drive traffic toward it, and to do that you’ll need SEO. Wix offers a range of in-house SEO solutions to help online retailers maximize visibility and drive sales. For example, SEO Wiz is an optimization tool that analyzes your site and offers suggestions to improve discoverability. The Wix ecosystem also enables you to natively connect social media accounts and manage posts, import an email list, and create a newsletter signup. All of these features easily translate to you creating a solid, SEO-friendly website to set up a functional lead generation funnel to translate into increased sales.
4. Convenient Integrations and Tools
Wix also includes useful features for operating your website and online store. For example, integrated payments are available with all business and e-commerce plans, and your site will include Ascend by Wix which allows you to create tasks and reminders to organize your activities and help you improve your organization. Some of these features are dependent on the plan you select, but every plan does include a comprehensive list of tools and resources to help you design your website to your specifications.
Wix is another of those high-quality web design tools that can make web design considerably easier. It’s a user-friendly platform with a plethora of tools and resources available to help design your websites the way you want while keeping the process streamlined at the same time. Wix is a popular platform with a great many web designers precisely for its ease of use and its easy integration with SEO techniques to make your site more discoverable. If you’re on the lookout for another resource to make web design a little easier, give Wix a shot.
