Whether you’re a solo practitioner or part of a large dental group, if you want to attract new patients and grow your business, you need to have a strong online presence.
Dentists have unique challenges when it comes to marketing their businesses, but by following some simple SEO best practices, you can still develop a successful dental marketing strategy that will help you improve your search engine ranking and build your brand online.
In this blog post, we’ll share some tips on how to do just that.
Do: Optimize Your Website for Local Search
One of the best things you can do to improve your dental practice’s SEO is to optimize your website for local search. Think about it — a person in Toronto can’t use a dentist in Quebec. They need a clinic that’s close to where they live or work.
When you use location-specific terms in your keyword phrases, you showcase to Google and potential patients that you’re highly relevant to that location, which means you’re more likely to show up when local residents are searching for information about dentists.
Be sure to add your city, neighbourhood, or a local landmark to your keywords as you optimize your website. You’ll show up more highly in search results that matter — ones where local residents are looking for information about dental services.
Don’t: Ignore the User Experience
One common mistake small businesses make when it comes to SEO is that they only focus on how their website looks to search engines and ignore user experience. However, if you want your website to be successful, you need to take both search engines and users into account.
For example, you need to make sure your website is properly optimized so that it can rank high in the results pages. However, you also need to ensure that your website is user-friendly and provides a good experience for visitors. If your website is difficult to navigate or doesn’t offer relevant information, users will quickly click away, and you’ll lose potential customers.
SEO brings potential patients to your website, but a great user experience is what turns visitors into patients. Make sure you focus on both, or partner with a marketing agency like Local SEO Search that knows how to maximize the results your website brings your business.
Do: Maximize Your Google Business Profile
Google Business Profiles offer a great way to improve your SEO and reach new potential patients. To maximize your Google Business Profile, be sure to include key information such as your practice name, address, and hours of operation.
You can also add photos, videos, and other content to help potential patients learn more about your practice. In addition, be sure to keep your profile up to date with the latest information about your dental services.
Finally, encourage your patients to leave reviews on your Google page. That will help potential patients gain confidence in your services and help Google understand that you have a legitimate, high-quality business.
By taking advantage of all that Google Business Profiles have to offer, you can give your dental practice a boost in the search engine rankings and reach new patients who are looking for a dentist.
Don’t: Use Black Hat Strategies
How do you do SEO dental marketing the right way? By avoiding unethical strategies.
There are a lot of ways to optimize a website for search engines, and not all of them are created equal. Black hat strategies are those that go against the guidelines set forth by Google and other search engines, and they can result in serious penalties.
That’s why it’s so important to avoid using them when you’re doing dental SEO. Some common black hat strategies include keyword stuffing, link buying, and doorway pages. Not only can these methods get you penalized, but they can also damage your reputation and make it harder for people to find you online.
So if you’re looking to improve your dental SEO, make sure to avoid these black hat strategies and the agencies that use them. At Local SEO Search, we’re proud to use only white hat strategies that fit Google’s guidelines, so you can rest assured that your ranking is achieved the right way.
Get Started With the Best SEO Dental Marketing
SEO is a complex and ever-changing field, but with the help of Local SEO Search, you can be sure that your dental marketing is done right. We help you take advantage of all the best strategies while avoiding the pitfalls.
You deserve high-quality SEO from a company that has experience working with small companies and a commitment to helping you succeed. We’re passionate about our mission, and as a small business ourselves, we know what it takes to excel online.
If you’re ready for excellent SEO dental marketing, contact us today to get started!
