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You might be old enough to remember the days of pulling out the Yellow Pages in the phone book to find information on your local pizza place or dentist. Now, instead, you grab your phone or computer, hop on and do a search.
Search engines like Google, Yahoo, and Bing now answer all our most pressing questions. Google processes 8.5 billion searches a day. 84% of users go to Google three or more times a day to get their questions answered.
So, how does Google know the answers we’re looking for, and how does it decide what information to use when it answers our most pressing questions?
Search engine optimization is used by companies across the globe to get Google and the others to make sure they put certain companies’ information at the top of the search results.
Those same companies use SEO companies to help them get rank in a search. What are SEO companies and what can they do to help your business? Read on to learn more.
Search engine optimization or SEO is the thing you do with your website to increase visibility on search engines. These are organic and planned moves for your website to get noticed, not paid advertising.
So, how does SEO work for a website? What can a company do to get its website noticed by the search engines?
SEO works to improve both the quality and quantity of traffic that goes to a particular website. The goal of SEO is to increase the visibility of the business site to those doing those billions of Google searches each day.
When someone types in a search, the SEO work done on your website should help organically move you to the top of the Search Engine Results Page (SERP).
What are SEO companies? What do they do for their clients? Companies that need and want to improve their search engine optimization will hire SEO companies.
Simply put, they implement a series of evolving strategies to improve the SEO of their client’s website. SEO companies will help to plan content for a website that has certain features so the site gets noticed.
This might include:
Your SEO company can help you to make sure you are taking advantage of local SEO strategies. They’ll consider the load time of your website which greatly matters to users.
Today’s users search using their phones more than ever, so you want to be certain your website is also mobile-friendly.
The world of SEO is evolving at a breakneck speed. If you’re a novice attempting to do your own SEO work, you’ll have a hard time keeping up with what you need to know and do to get the best SEO results.
There is a long list of benefits to consider for working with an SEO company.
First, SEO is what an SEO company does as a specialty. They know the ins and outs of SEO and keep up with the ever changing demands of the algorithms on the search engines.
While you could maybe attempt to do your own SEO work, the professional SEO company is going to get you results much more quickly, without any missteps along the way.
SEO rules and expectations are constantly changing and quickly. Search engines add to their list of expectations all the time. You’d barely have time to understand and master one idea and the needs of the search will have changed.
SEO companies can look at your needs holistically. They will work on your branding and website design while they work to improve your standings on a SERP. As they improve all aspects of your online presence, your reach increases and works to improve your business website traffic and business sales overall.
An SEO company can not only work to improve your SEO, they can back it up with the analytics to prove it. They know how to analyze what’s happening on your website to ensure you’re getting the desired results.
What does this do for you? Well, it improves your website traffic and your SEO for all those searches. It also allows you to focus on your business and do what you do best.
The idea of SEO sounds simple enough, get your business noticed online so more people get to your business information. Actually accomplishing that goal requires the skill and knowhow of SEO professionals.
If you’re hoping to improve your company’s reach on the internet, we can help. Contact Local SEO Search for a free consultation and let us help you get your marketing campaign started today.
