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If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry.
One question we often get is, “How do you find the right keywords?” There are several ways to do keyword research. Here are the five types of keyword research you can’t afford to overlook.
Once you’ve found the right keywords, you’re well on your way to optimizing your website. Let’s get started!
If you want to find high-quality, high-volume keywords, why not go to the source? Over 92% of searches happen on Google, so that’s a great place to look for keywords.
Google’s keyword planner is free and was originally created to help businesses create ads for Google search. The fact that it’s free and offers a variety of options makes it the most popular tool for keyword research.
Google’s keyword research offers a variety of options for finding keywords, including search volume, competition, and suggested bids. You can also get ideas for related keywords and see how often they’re searched on Google.
Long-tail keywords are longer, more specific phrases that are less commonly searched but can be more effective for SEO. They’re often used by people who are further along in the buying cycle and know what they want, which means ranking highly for them can help you get more ready-to-buy customers.
Long-tail keyword research can help you find these keywords and optimize your website for them. So, how do you do long-tail keyword research? There are several options.
First, the easy way — use Google search. Simply type in your main keyword and see what other related phrases show up in the autocomplete results. That’s the box that opens below the search bar that automatically fills in what you might be searching for.
You can also scroll down and look at the related searches that show up at the bottom of the search results page. These are other phrases people have searched that are related to your main keyword. This can show you the terms that people are using to get information about your topic.
If you want to get more specific with your long-tail keyword research, you can use a keyword research tool. There are a variety of options available, and they often have a monthly fee. Finally, if you’d rather have this taken care of for you, consider working with a marketing firm like Local SEO Search for your keyword research. We specialize in helping small businesses succeed online.
Your competitors are a great source of information on which keywords you should be targeting. You can use competitor keyword research to find out which keywords they’re targeting and what kinds of content they’re creating to rank for those keywords. You can also use this information to find related keywords to target.
There are a few different ways to do competitor keyword research. You can use the Google AdWords Keyword Tool to find out which keywords your competitors are targeting. Simply type in the URL of a competing website and the tool will show you the list of keywords they’re targeting, as well as how many clicks they’re getting and what their average position is.
You can also use paid competitor keyword research tools. These tools give you a more comprehensive view of your competitor’s keyword strategy, including the keywords they’re targeting, how much traffic they’re getting from those keywords, and what their ranking is. This can give you a very detailed view of where their succeeding so you know what to target.
One of the best places to find out how real customers talk about your product or service — and thus what they’re likely to enter into search — is social media.
Social media listening can give you new keyword ideas as well as help you understand what your audience is interested in when it comes to your industry and offerings. Because social media is so vast, you’ll need to use purchased software tools to keep tabs on what people are saying about your industry.
You can also do social media listening on a smaller scale by simply noticing what people are saying when they interact with your business page or your competitors on social media. How do they talk about their problems and needs? Those are likely to be keywords and long-tail keywords you can target.
Google Trends is a great way to see how popular keywords are over time. You can use Google Trends to find new keywords to target, as well as to get an idea of what’s popular right now in relation to your topic.
To use Google Trends, simply type in a keyword and see how its popularity has changed over time. You can also compare two different keywords to see which one is more popular.
Now that you know the five types of keyword research, you’re ready to find the keywords you need to optimize your website. If you’d rather have professionals take care of it, we’re here for you. Our team is excited to help your business rank more highly in search results.
Contact us for a free consultation today!
